Beyond client work

Ignite Drive is not only here to move clients’ marketing and sales forward. Part of what clients invest goes into projects that try to change something bigger.

Two projects we are working towards

Swimming lessons where they are missing

Travelling showed me how many communities live beside the sea and rivers without teaching children to swim. What is low risk elsewhere becomes a real danger. The aim is to channel resources from client work into teaching swimming in schools that cannot offer it today.

Moving education forward

Education changes slowly, and the systems around it leave little room to try new things. The aim is to help schools adopt new practices by acting on what is around us now, rather than waiting for the system.

Oliver Allen

How an idea becomes a project

Ideas go through the same three steps. Current projects include LinkAngler, the outreach engine behind every client’s own system.

  1. Cultivation

    Step back, find a real problem, and ask whether a solution is within reach.

  2. Validation

    Research the market and the alternatives, and prove the idea would hold up.

  3. A first version

    Build it, put it in front of real users, and learn from what they do with it.

About Oliver

Start with the 10-Hour Audit.

£600 for ten hours of my time, billed only for the hours used. You get a map of where your week goes, a costed plan, and one or two automations running by the end. You keep all of it.