Insights

Notes from running outreach every day

What the data says about outreach, automation and content, written from live client campaigns, with every older article brought up to date for 2026.

Small Businesses · 15 October 2026

Where an owner's week goes, and what an extra day would buy

Sales · 15 October 2026

The first hour after an enquiry, and the follow-up nobody owns

Small Businesses · 15 October 2026

MTD for Income Tax: why 2027 is the harder year for small practices

Small Businesses · 15 October 2026

Where a recruiter's week goes, and the hours worth taking back

Marketing · 15 October 2026

The hours a small agency never bills

Outreach data · 5 October 2026

Warm beats cold: what our client campaigns say about LinkedIn replies

Outreach data · 2 October 2026

AI-written messages vs templates: a 16-week head-to-head

How we work · 28 September 2026

We stopped 1,420 AI drafts before they were sent. That is the point.

Sales · Updated 6 October 2026

The Power of Community: Why Building One Strengthens Your Brand

Marketing · Updated 6 October 2026

Content Marketing: Here to Stay, and Why It Still Matters in 2026

Marketing · Updated 6 October 2026

Cutting the Cord: Streaming Now Leads TV. What It Means for Marketers

Marketing · Updated 6 October 2026

Google Update Alert: Prioritise User Experience for Higher Ranking

Small Businesses · Updated 6 October 2026

Difficult Yet Rewarding: Marketing That Challenges Small Businesses

Case Study · Updated 6 October 2026

How a Life Coach Built a Client Community on Circle

Coaches · Updated 6 October 2026

Leading the Way: Cultivating Powerful Leadership in Coaching

Coaches · Updated 6 October 2026

Striking the Goldilocks Zone: How to Set the Right Coaching Rates

Coaches · Updated 6 October 2026

The Coaching Conundrum: Challenges Faced by Coaches in 2026

Coaches · Updated 6 October 2026

Building a Thriving Coaching Community with Circle in 2026

Small Businesses · Updated 6 October 2026

Decoding Consumers in 2026: Understanding Evolving Preferences

Small Businesses · Updated 6 October 2026

Staying Ahead of the Curve: How Small Firms Can Embrace Technology

Small Businesses · Updated 6 October 2026

Top Challenges Facing Small Businesses in 2026 and Beyond

VA · Updated 6 October 2026

Your Guide to Choosing the Right Project Management Tool

VA · Updated 6 October 2026

Your Guide to Choosing the Right Webinar Platform

VA · Updated 6 October 2026

Conquer 2026: 3 Scheduling Hacks for Business and Beyond

VA · Updated 6 October 2026

Podcast to Video: VEED vs Synthesia in 2026

Case Study · Updated 6 October 2026

Beyond Tech Support: Driving Business Growth

Case Study · Updated 6 October 2026

Personalised VA Support for a Growing Agency, Revisited

Case Study · Updated 6 October 2026

Supporting Online Course Creators: From VA Help to Automation

Case Study · Updated 6 October 2026

Helping Podcasts Thrive: My Process, Then and Now

Case Study · Updated 6 October 2026

Collaborative Learning: How a Coach Took His Method Online

Case Study · Updated 6 October 2026

Data-Driven Targeting Hits the Mark

Case Study · Updated 6 October 2026

Live Video Ignites Engagement

Case Study · Updated 6 October 2026

AI Writes, Coach Shines

Case Study · Updated 6 October 2026

Transforming Marketing: B2B Subsidiary Fuels Growth

Case Study · Updated 6 October 2026

Merging Companies, Optimising Marketing Operations

Case Study · Updated 6 October 2026

Transparency in Influencer Marketing Builds Trust

Case Study · Updated 6 October 2026

Local Communities with Meta's Neighborhoods: What Still Works

Case Study · Updated 6 October 2026

Customer First: Experience Drives Positive Sales Outcomes

Case Study · Updated 6 October 2026

AI in Action: Boosting Sales with AI-Powered Marketing Materials

Sales · Updated 6 October 2026

AI: Powering Up Your Sales Game

Sales · Updated 6 October 2026

6 Strategies to Uncover and Cultivate Sales Opportunities

Sales · Updated 6 October 2026

2026 Sales Trends: AI, Data, Ethics and Customer Success

Marketing · Updated 6 October 2026

Navigating the Ever-Changing Landscape of the Marketing World

Marketing · Updated 6 October 2026

Meta's AI Investments: What They Mean for Advertisers in 2026

Marketing · Updated 6 October 2026

Marketing Trends: Key Insights to Boost Your Strategy

Marketing · Updated 6 October 2026

Sales and Marketing Alignment: A Guide to Revenue and Retention