In today’s ever-evolving marketing landscape, some tactics may come and go. But one strategy remains a constant powerhouse: content marketing. Recent surveys conducted by reputable sources like HubSpot indicate that most marketers plan to maintain or even increase their investment in content marketing throughout 2024. Why? Because content marketing continues to deliver undeniable value for businesses of all sizes.
The way we consume video content is undergoing a dramatic shift. According to eMarketer, Over-the-top (OTT) subscription services are projected to surpass traditional pay-TV subscriptions in the US by 2025. This means millions of viewers are opting for services like Netflix, Hulu, and Disney+ instead of cable packages.
Marketers, it’s time for a content audit! Google rolled out a core update in early March 2024, and it emphasizes the importance of prioritizing user experience (UX) within your marketing strategy. This update specifically targets unhelpful, low-quality content and aims to elevate content that is informative, engaging, and genuinely valuable to readers.
Stay ahead in the fast-paced world of marketing with our comprehensive guide to mastering the top marketing trends of 2024. Learn about short-form video dominance, brand values integration, influencer marketing, AI integration, and more. Explore how these trends can revolutionize your marketing strategy and keep your business competitive in the ever-evolving digital landscape.
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