Ignite drive worked with a Sustainable clothing brand as they had previously partnered with influencers in the past but faced criticism due to lack of transparency regarding paid endorsements.

We heard there concerns and put together a new influencer marketing strategy focused on transparency and ethical practices. This included:

  • Disclosing all paid partnerships clearly in posts and bios.
  • Selecting influencers who genuinely align with the brand’s values and target audience.
  • Focusing on building authentic partnerships and long-term collaborations.

Improved brand perception: The brand received positive feedback for its transparent approach, building trust and credibility with consumers.

Increased engagement: Authentic content and genuine connections with influencers led to a 20% rise in engagement on social media posts featuring influencer partnerships.

Enhanced brand loyalty: Customers who resonated with the transparent approach and the brand’s values displayed increased brand loyalty and repeat purchases.

What can you learn from this? By prioritizing transparency and ethical practices in influencer marketing, brands can build trust with consumers, fostering positive brand perception, increased engagement, and stronger customer loyalty.

Summary of work

  • Working with influencers requires a clear strategy so everyone knows transparently what’s happening 
  • Long-term partnerships will build greater yields over time 
  • Ethical practices will foster a positive brand reception
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