Innovation
Exploring new heights
Shaping the world into new possibilities
Igniting the Now
Ignite Drive isn’t just here to advance the marketing and sales streams of clients. We’ve realised there are greater paths we can focus our energies on which through our connections is actualised.
Launching initiatives takes creativity, leadership and grit like nothing else. Qualities that we embody which set us apart from competitors.
Currently, there are two main focuses that we’ve set our experimental steps on.
- Swim teaching & schools in 3rd world countries. Through travelling our founder Oliver realised that most if not all 3rd world countries don’t teach swimming. Considering the dependant aspects they have with the sea, rivers and water, what is typically quite low risk, becomes a severe danger. There we wish to use the additional recourses we acquire through clients and channel them into improving the world we walk upon.
- Redeveloping education. It’s a known topic that the current education we have in place is evolving at a incredible slow place. The systems and practices put in place mean there is no room for innovation. Stuck in the past, we aim to find a way to shift schools into the future with new practices. Only by acting on what’s around us now can we achieve so.
Empowering Individuals
Through Ignite Drives Innovations, we support our team to think beyound what their normal day to day roles our. At any moment, we could have numerous inspirations which go through each of the steps below to see if it can ignite.
Cultivation
Everything is possible. If we take a step back and view the world, then we can find a problem and see if a solution is within our capabilities.
Priliminary validation
Will the idea work? Conducting research and competitor analysis to see if the idea would fit into the market. Strategically prove that the solution is bulletproof.
Foundational Product
Build the first concept model and test it within the market. See if it can be scalable and review feedback from customers.
What our clients say about us
Our insights
The Power of Community: Why Building a Community Can Supercharge Your Brand
In the age of digital connection, customers crave more than just a transaction. They seek brands that foster a sense of belonging, shared values, and genuine interaction. This is where the power of community comes in. Building a thriving community around your brand can unlock a treasure trove of benefits, propelling your business forward.
Content Marketing: Here to Stay – Why It Still Matters in 2024
In today’s ever-evolving marketing landscape, some tactics may come and go. But one strategy remains a constant powerhouse: content marketing. Recent surveys conducted by reputable sources like HubSpot indicate that most marketers plan to maintain or even increase their investment in content marketing throughout 2024. Why? Because content marketing continues to deliver undeniable value for businesses of all sizes.
Cutting the Cord? The Rise of OTT Subscriptions and What it Means for Marketers
The way we consume video content is undergoing a dramatic shift. According to eMarketer, Over-the-top (OTT) subscription services are projected to surpass traditional pay-TV subscriptions in the US by 2025. This means millions of viewers are opting for services like Netflix, Hulu, and Disney+ instead of cable packages.
Google Update Alert: Prioritize User Experience for Higher Ranking
Marketers, it’s time for a content audit! Google rolled out a core update in early March 2024, and it emphasizes the importance of prioritizing user experience (UX) within your marketing strategy. This update specifically targets unhelpful, low-quality content and aims to elevate content that is informative, engaging, and genuinely valuable to readers.
Difficult Yet Rewarding: Marketing Strategies That Challenge Small Businesses
While the digital marketing landscape offers a plethora of tools and tactics, some strategies present unique challenges for small businesses. Here are a few to consider, along with tips to overcome the hurdles:
Client Builds a Booming Coaching Community with Circle
A life coach built a thriving online community using Circle to foster connection and ongoing support for clients beyond individual sessions.
The “Empowered Path” community offered features like discussions, peer-to-peer support, exclusive content, and interactive features to enhance engagement and learning.
The community resulted in increased client engagement, enhanced learning and growth, and stronger relationships between the coach and clients.
Meet Us
Created by Oliver Allen in 2020, Ignite Drive was developed out of a desire to push the boundaries of what marketing & sales can offer together. To ignite individuals and companies on a path where they can solely focus on what gives them purpose.
The past and future are all but imaginations of our mind. What matters, is now. I’ll embark on this journey with my clients to ensure the limits we put on ourselves… are lifted.
