Beyond Tech Support: Driving Business Growth
First published in March 2024 and rewritten in October 2026. The client work below took place before the original publication date. The final section is new.
Small technical jobs rarely feel urgent, which is why they pile up. These three clients each had one that was quietly costing them time. Handing it over freed them to work on the parts of the business only they could do.
Client 1: an international founder with scattered accounts
A busy founder was juggling several email accounts, calendars and cloud storage services, each with its own login. We moved everything into Google Workspace (formerly G Suite) and set up a clear system of folders and labels, so files were easy to find and could be shared and edited with her team in real time.
- Emails, calendars and files sat in one place, reachable from any device.
- Prioritised tasks and colour-coded calendars made the working week easier to manage.
- Using the subscription she already had removed the need for extra storage subscriptions.
Client 2: a local consultant nobody could find online
A consultant was struggling with website visibility. We worked through the basics of search one by one:
- Yoast SEO for meta descriptions, schema and sitemaps.
- Google Search Console to make sure the site was indexed and to see how it performed in search.
- Google Business Profile to strengthen local search presence and the chance of appearing in Google Maps.
- Speed fixes using the W3 Total Cache and Smush plugins.
The result was more website traffic and better lead generation.
Client 3: a global CXO who wanted usable data
A CXO wanted audience insights to personalise their email marketing. We set up Google Analytics, built custom reports that presented the insights in a form the client could use, and introduced Google Surveys and Google Optimize as options for later. We also took over the webinar admin, handling invitations and making sure each session ran smoothly, which freed the CXO to concentrate on decisions and strategy.
What has changed since
Some of the tools in this story no longer exist in the form we used. If you are setting up the same stack now:
- Google Surveys closed on 1 November 2022.
- Google Optimize closed on 30 September 2023. Google now points people towards third-party testing tools that connect to Analytics.
- Universal Analytics stopped processing data on 1 July 2023 and Google Analytics 4 replaced it, so any Analytics set-up today means GA4.
The WordPress plugins are all still actively maintained: Yoast SEO, W3 Total Cache and Smush each released updates in late September or early October 2026.
What we would do today
Ignite Drive no longer offers this kind of hands-on tech support. Most of the recurring jobs here can now be automated, and that is what I do instead.
- Reports become questions. Rather than waiting for a custom report, the CXO would get a business dashboard connected to the AI of their choice, and could ask it which emails brought people to the website last month in plain English.
- Webinar invitations become targeted outreach. Each invitation goes to a defined list of the right people on LinkedIn and email, written for the person receiving it. A quality gate checks every draft against the client's rules, rewrites it up to three times and holds it if it still fails. That gate has stopped 1,420 weak drafts from being sent. Replies are sorted the same day.
- The admin around the event runs itself. Registration confirmations, reminders and CRM updates happen automatically, on systems the client owns.
The one-off jobs, like moving a founder into a single Workspace account or fixing a slow website, still need doing once and doing properly. The weekly jobs are the ones worth automating, and the 10-Hour Audit is how I find them.
