In the age of digital connection, customers crave more than just a transaction. They seek brands that foster a sense of belonging, shared values, and genuine interaction. This is where the power of community comes in. Building a thriving community around your brand can unlock a treasure trove of benefits, propelling your business forward.
In today’s ever-evolving marketing landscape, some tactics may come and go. But one strategy remains a constant powerhouse: content marketing. Recent surveys conducted by reputable sources like HubSpot indicate that most marketers plan to maintain or even increase their investment in content marketing throughout 2024. Why? Because content marketing continues to deliver undeniable value for businesses of all sizes.
The way we consume video content is undergoing a dramatic shift. According to eMarketer, Over-the-top (OTT) subscription services are projected to surpass traditional pay-TV subscriptions in the US by 2025. This means millions of viewers are opting for services like Netflix, Hulu, and Disney+ instead of cable packages.
Marketers, it’s time for a content audit! Google rolled out a core update in early March 2024, and it emphasizes the importance of prioritizing user experience (UX) within your marketing strategy. This update specifically targets unhelpful, low-quality content and aims to elevate content that is informative, engaging, and genuinely valuable to readers.
While the digital marketing landscape offers a plethora of tools and tactics, some strategies present unique challenges for small businesses. Here are a few to consider, along with tips to overcome the hurdles:
A life coach built a thriving online community using Circle to foster connection and ongoing support for clients beyond individual sessions.
The “Empowered Path” community offered features like discussions, peer-to-peer support, exclusive content, and interactive features to enhance engagement and learning.
The community resulted in increased client engagement, enhanced learning and growth, and stronger relationships between the coach and clients.
Effective coaching fosters significant personal and professional growth. However, great coaches aren’t just guides; they are also leaders. They inspire, motivate, and empower their clients to reach their full potential. Let’s delve into the key elements of leadership in coaching
Setting your coaching rates can feel like navigating a minefield. You want a rate that reflects your value, attracts ideal clients, and allows you to run a sustainable business.
The world of coaching is a rewarding yet demanding profession. While coaches empower and guide individuals towards their goals, they encounter various challenges that can hinder their success.
Circle, the all-in-one community platform, offers coaches a powerful tool to connect, engage, and empower their clients beyond individual coaching sessions. Here’s how you can leverage Circle to cultivate a vibrant coaching community.
