Client stories · LinkedIn outreach and events
237 replies to event invitations in six weeks, 68% of them positive
A speaker and consultancy selling into HR · UK · 7 weeks
- 30%
- of connection requests accepted
- ~54
- new connections a week, a quarter of them HR or L&D buyers
- 3,818
- existing connections invited to free events
The situation
A speaker and consultancy whose buyers sit in HR and learning and development, filling free events from a home-made patchwork of automation tools.
What we did
- Moved onto one platform, with tracked links on every invitation.
- A steady connection campaign aimed at HR and L&D buyers.
- Free event invitations to existing connections, with reminders.
- Template messages only on this account, no AI writing, at the client's choice.
What happened
- 802 connection requests with 30% accepted, adding about 54 new connections a week, a quarter of them HR or L&D buyers.
- September was the best month for new buyer connections since January 2025.
- 3,818 existing connections invited to free events, with 237 replies in six weeks, 68% of them positive.
Figures from the client's account report, measured on LinkedIn directly.
A reply is any reply after the first message, including “no thanks”. No figure here counts booked calls. How we count
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