A subsidiary of a B2B logistics company, seeking to disrupt the industry, wanted to transform its reactive marketing function into the engine for future growth. Their vision: a digitized customer onboarding journey and 50% of new business driven by marketing, not sales.
Our client found themselves in the midst of a complex merger, tasked with integrating two companies while simultaneously building a new marketing operating model. This model needed to be both innovative and flexible, catering to the diverse demands of global customers.
Utilising influencers can be daunting. Partnered with influencers in the past but faced criticism due to lack of transparency regarding paid endorsements.
Meta’s “Neighborhoods” tool presents a valuable opportunity for local businesses to connect with their target audience, build brand awareness, and foster customer loyalty.
Customer First – Focusing on Experience Drives Positive Sales Outcomes
A small clothing boutique uses AI tool Airo to create targeted ads and social media content, increasing engagement (20%) and conversion rates (15%).
Takeaway: AI empowers small businesses with cost-effective marketing solutions.
